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Digital / Music Marketing

Fer Rivero, born in Granada, Spain on the 1992 has been working on the Marketing field for over 10 years, around Spain, the UK, China, Hong Kong and now Portugal. It started as an accidental career while he had to develop his personal image as a dancer. He learned Coding and Web Design for the creation of his first web as well as the website of his business at the time ”CAM Centro de Artes Multidisciplinares”

This partial job brought him multiple clients who wanted him to design websites for them as well as re-brand their business, here is where the Graphic Design skills came in handy (Logo creation, Video Editing, Sound Editing, Photoshop…) started becoming handy. He worked for multiple companies as a Designer, Marketer and Web Developer. Names like Voy Volando, CAM, Okube as well as independent associations.

Once his music career started 7 years ago he began his Music Video training, got bigger expertise on Video Recording, Editing, Branding and Social Media Managing. In this field he worked around China and Hong Kong for more than a hundred jobs including Universities, Education, Competitions, Brands, Musical Artists and Labels, always related to Dance, Arts and Music fields and there in Guangzhou is where he created his actual Business ”The Algorithm Agency”

To fully deliver focused Marketing Fer had to specialise a bit further into the digital era and the changes it faces every year, he got his Diploma of Disruptive Marketing at Saiid Business School & Oxford University. Once completed he moved fully into Music Marketing, completing over 10 different trainings and courses by Musicians, Music Marketers and Label Managers in China, Hong Kong and online with American Coaches and independent Marketers.

Fer has managed artist’s profiles on social media for years while developing his personal Music Brand ”FerRiveroMusic”, he expanded the business by acquiring blogs like ”ReThinkMusicChannel” and by now, all his pages sum up to over 350k worldwide audience and have a reach of over half a million. Apart from that, his Fiverr profile is one of the top services with more than 80 five stars reviews from artists.

Fer is now directing the Marketing side of an Independent Label called Fat Lab Sound Records while directing The Algorithm Agency.